this is probably already an exaggeration. i have never been to north dakota, nor can i speak for the northern dakotans on this matter.
instead, i will base my observations off my limited perspective: california. specifically the western side of the city of los angeles, where tonight, upon picking up my dry cleaning, i was invited to the local mexican watering hole (cabo cantina) to experience "the best margaritas ever" -- an observation that was no doubt confirmed when said margarita aficionado was later chased out of the parking lot by the owner of the dry cleaners for peeing on a car.
my brother and i have always found amusement in our culture's apparent love affair with the hyperbole.
one one hand, it is very helpful, when choosing a restaurant for example, to know that one of the choices in question is the BEST EVER. i mean, with a review like that, you would be stupid to go anywhere else.
on the other hand, this constant enthusiasm makes it a bit difficult to decipher actual emotion. you are left with the daunting task of sorting through levels of awesomeness.
and since i tend toward go-to words like amazing, rad or wicked, you must then factor in my tone and volume to determine which michael cera movie i love the most (for the record, juno is amazing, nick & norah is rad and superbad is wicked... and don't even get me started on the clark & michael web series - its THE BEST!)
now that we have opened this proverbial can of worms, we should probably eat one. where does this (infectious) enthusiasm come from? are we just a culture of REALLY happy people? are we just so excited about life that we have had to surpass the scale of bad - good to express our true emotions? and if that's the case and we are operating on a super-sonic scale, are we in danger of inflation? are our words losing meaning to the point where we will have to start creating hybrids like wicked-rad or phenomenally-amazing just to communicate value?
me thinks, yes.
when i was studying in london, i was greatly humbled by the common person's care with words. i was working at a cafe, and whenever asked for a recommendation, my declarations that "the crumble is to die for" or "the iced coffee (made with ice cream as they don't have ice cubes in a lot of the restaurants-- by the way, this is not a complaint) is awesome" would be met with open mouths and blank stares.
realizing that i wasn't communicating effectively, i put my ear to the ground (metaphor, did not ACTUALLY do this). i found that in quiet conversations, people would say to each other "well the soup is quite nice" or "this salad is lovely."
hmm.
at first, i assumed that people were just not all that satisfied with the food. the soup is quite nice? that's it? not the most amazing explosion of flavor ever? (it was, by the way). but then a thought struck me. maybe the crumble wasn't worth dying for. maybe it really was just really good. an maybe the iced coffee did not fill people with awe. maybe it was just very tasty. and maybe, by declaring one food AMAZING, i was actually doing it a disservice by forcing it out of the realm of discernible value (that old good-bad spectrum) and into a subjective realm where everything is so over-valued it has no real value at all.
fast forward to modern day. i am walking to pick up my dry cleaning and a cinco de mayo enthusiast recommends to me "the best margarita ever." i cringe a bit. it's not that the margaritas at cabo cantina are not tasty. they are. (they are also powerful; he is now peeing on a car). but i also think the margaritas at el cholo are nice. and the ones at la barca. and the ones at el carmen are really nice.
but that's just it. maybe if we were a bit more selective with our word choice, we would actually find that we don't have to exaggerate as much, because our words mean more. and then maybe - just maybe - we might have a better chance of understanding each other.
wouldn't that be the greatest?